At the time, YouTube said that artist pages were part of a larger YouTube makeover that also included integrated voice search in the search bar, a menu redesign to make navigation easier, the addition of a new vertical video info menu, and larger thumbnails, among other things.
In a short video announcing the changes to creators' pages today, YouTube says that the update is focused on offering a more immersive layout design that 'surfaces the most relevant content,' and makes the Subscribe button easier to access.
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