A conversion occurs when someone takes an action on your website that you wanted them to take. Every website and its digital marketing team decides what they define as a conversion.
Having a baseline of 2.5% is a good place to start, but keep working to optimize this with conversion rate tactics.
If you have below 0.5%, you likely have room to improve, and if you are above 3.3%, you have a very good ecommerce conversion rate-in the top 20% of all Shopify stores.
When someone refers to an ecommerce conversion rate, they are referring to the conversion rate of orders on a store, represented by the specific formula: Ecommerce conversion rate = orders / visits to your website.
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