Talie Smith discusses the unique challenges faced by purpose-driven organizations when undergoing website projects, emphasizing that the emotional burden often stems from navigating diverse stakeholder opinions rather than the technical aspects. Clients worry about ensuring everyone is on board, which can complicate project initiation. A website embodies the organization's identity and values, making it a significant change that can generate nervousness among team members and leadership. Smith suggests understanding the inherent tension and focusing on effective change management to facilitate successful website development.
The challenge in developing or updating a website isn't just stakeholder management-it's change management.
A website is a big deal, and it represents a big change. People are rightfully nervous.
People often feel they need to get buy-in from everyone before they even start the project, which adds emotional load.
Branding and website projects for purpose-driven organizations come with a unique set of dynamics.
#website-development #stakeholder-management #change-management #purpose-driven-organizations #branding
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