According to a release from Webflow, the acquisition is a step toward the company's vision of creating a Website Experience Platform (WXP). A WXP, as envisioned by Webflow, would make it easier for marketers and designers to create on-brand, professional websites with personalized, engaging experiences.
Webflow's vision of a WXP is built on a collection of technologies including visual site building tools, a powerful content management system, web hosting, and support for personalization and optimization.
#webflow #intellimize #website-experience-platform #ai-powered-personalization #content-management-system
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