Automattic is migrating over half a billion Tumblr blogs to the WordPress back end, noting that the front-end user experience of Tumblr will not change.
The migration will allow Tumblr to leverage the robust WordPress.com infrastructure and develop new features deployable to both Tumblr and WordPress blogs.
Automattic's approach to Tumblr is aimed at improving its functionality without altering the streamlined posting experience that users love.
This shift represents one of the largest technical migrations in Internet history, prioritizing continued support and new feature development for Tumblr.
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