Pantone has introduced Color Insider, a color trend service, providing designers with insights from a global color data tool for inspiration and research. The tool is constantly updated to showcase trending colors across industries and regions.
Laurie Pressman, VP of Pantone Color Institute, highlights the importance of color in design, stating that understanding the relationship between color and global trends can inspire design decisions. In today's design landscape, color and material hold more significance than shape and form.
Jung Sin, global senior director for digital product management, emphasizes how Pantone Color Insider can offer context and actionable data to help designers with color decision-making throughout a project, ensuring consistency and excellence from start to finish.
Color Insider is available through freemium access with limited features, a pro subscription for full access, or a bundled option with Pantone Connect. Premium subscription costs £120 annually or £30.99 monthly per seat.
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