Moto Watch 40 design straddles the line between smartwatch and fitness band - Yanko Design
Briefly

Although circular smartwatches were touted to be classier or more stylish because of their resemblance to the majority of luxury timepieces, the Apple Watch has constantly made the case for equally elegant designs on square smartwatches.
The Moto Watch 40, however, is neither of those and is walking the fine line between smartwatch and smart band instead. It has a rectangular body, more common with fitness trackers, but the size of the device and its general appearance are more in line with smartwatches.
Read at Yanko Design - Modern Industrial Design News
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