Identifying target markets is crucial for international SEO, considering factors like language, culture, and specific business goals to ensure effectiveness.
The right URL structure, whether using ccTLDs, subdomains, or subfolders, can significantly impact search ranking and user recognition across different regions.
ccTLDs provide clear geographic targeting advantages, boosting recognition among locals while requiring careful management and investment for hosting and SEO.
Subdomains allow for localized hosting and customizable naming conventions, but they necessitate separate authority building, complicating management and SEO efforts.
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