"A website can help your business interact with current clients and reach new customers - but getting online is just the start. Business owners need to consider how their website looks, as well as how people engage with it. This means getting the design and functionality right and ensuring it is optimised with the best keywords and content, so your small and medium-sized enterprise (SME) can be found among the top search results. Communication and ecommerce tools are also important."
"There are a few factors to consider when building a business website. Do you have the skills to do it yourself or is there budget to pay an expert such as a web designer and developer? You may also need other skills such as search engine optimisation (SEO). The first step is to select a domain name and then design your website and arrange web hosting to get it live across the internet. There are free options to do this, but that may mean facing restrictions with how much you can customise the web address and design of a website."
"Many experts follow a formula for web design that was devised by marketing academics Jeffrey Rayport and Bernard Jaworski in 2001. It is known as the seven Cs. These are: The seven categories are used to influence how a website looks and interacts with customers. Firstly, the context of your website covers the layout and design, ensuring it is visually appealing and easy to follow. Similarly, content must be engaging and informative, with a mix of text and images as well as the use of SEO."
"Social aspects or community are also useful. This could include forums, reviews and feedback. Connections are imp"
A business website helps interact with existing clients and reach new customers, but success depends on more than going online. Design and functionality must be aligned with how people engage, including user interface and user experience. The site should be optimized with strong keywords and content so an SME can appear in top search results. Communication and ecommerce tools support customer interaction and transactions. Building a site requires decisions about skills, budget, domain name selection, and web hosting. Free tools can help, though they may limit customization. A common web design framework uses seven categories covering context, content, community, and connections to shape how the site looks and interacts with customers.
Read at The Independent
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