"They're worried that organic traffic to their website is at risk despite their Google rankings staying the same. Their concern is valid since Google now delivers more robust AI Overviews in the search results, removing the need for users to actually click through to a website. As of this writing, OpenAI is testing new models for search in their API. Perplexity has a new browser based on AI search."
"AI systems read websites remarkably similarly to how screen readers do. When ChatGPT-now serving 800 million weekly users -crawls your site, it relies on the same semantic HTML structure that helps visually impaired users navigate your content. Proper heading hierarchy (H1-H6), descriptive alt text and semantic landmarks like <article> and <nav> aren't just accessibility features anymore. They're AI readability requirements."
Google and other search systems increasingly deliver AI-generated overviews that reduce user clicks to websites. OpenAI is testing search models, Perplexity released an AI-based browser, and analysts predict declining traditional search volume by 2026. AI crawlers read websites similarly to screen readers, relying on semantic HTML, heading hierarchy, descriptive alt text, and semantic landmarks. WCAG-compliant sites show materially higher organic traffic and keyword coverage. Many AI crawlers do not execute JavaScript, making client-rendered, nonsemantic sites effectively invisible. Proper accessibility and semantic markup improve load speed, content hierarchy, and explicit signaling that aids AI parsing and discoverability.
Read at Forbes
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