At the Google Search Central Conference, Danny Sullivan tackled the challenge of balancing first-party trust signals with third-party content: "If third-party content takes advantage of first-party signals, it creates confusion for users." The solution? Treat distinct areas as "sites within a site" or even move them off-domain to build separate trust and identity.
If you've built up site signals based on first-party content and then third-party content takes advantage of those signals, it creates confusion for users. Treating distinct areas as 'sites within a site' can help address this issue.
If you're venturing into something entirely different, consider creating a separate site to build its own reputation and identity.
We also know the site reputation abuse policy is still only handled with manual actions and is not algorithmic yet.
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