If you had asked me ten years ago if businesses need a fully-equipped website, I would have found the question absurd and responded with an emphatic yes. But nowadays, the question is more complicated, especially with the availability of superior third-party platforms that offer built-in audiences and lower development and overhead costs.
Fast forward a few years, and I've ditched the personal blog site and write exclusively on Medium. It took minutes to learn and set up, and I can reach a relevant audience while also reducing the time and money needed to run a traditional website.
For example, a local restaurant in my neck of the woods called GoBurger strategically utilizes GrubHub to host their menu and order transactions. Their actual website is an outdated landing page directing customers to GrubHub and their social network.
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