Definition of search engine optimization
Briefly

Search engine optimization (SEO) involves designing a website for easy discovery and indexing by search engines, with the primary goal of achieving a high ranking on search result pages. This involves carefully selecting and placing keywords both visibly in the text and within hidden meta tags. Additionally, as search engines periodically change their ranking criteria, a dedicated industry has emerged to assist website owners in maintaining or improving their rankings and navigating the complexities of SEO best practices.
Search engine optimization (SEO) includes the choice of keywords used in the text paragraphs and the placement of those words on the page, both visible and hidden inside meta tags.
An entire industry exists to help website owners obtain high results page ranking, as search engines use different and frequently changing criteria for ranking pages.
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