One major issue stems from cultural differences in how customers read and navigate content. Simple instructions sent via email can be easily miscommunicated. Provide written instructions along with a video that goes into even more detail about your layouts, navigation requirements and so forth.
There's nothing wrong with outsourcing Web development overseas; brands and agencies just need to ensure that the proper standard operating procedures, established lines of communication and tools are in place before the project takes place.
The majority of our clients are U.S.-based, and overseas Web development often runs into challenges related to the user experience and user interface. Knowledge of the U.S. market is often required to create various service and location page content, design and calls to action.
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