International kits represent national identity and influence fans' patriotism and support, driving revenue. Design plays a crucial role in enhancing team image and fan appeal.
Kit designs in the 2024 Copa América vary from triumphs to flops. Chile's jerseys are criticized for being generic, lacking creativity, and resembling common high school apparel.
Despite fulfilling color requirements, Colombia's kit is seen as uninteresting with its heat map-like side panels. Design elements fail to capture the essence of the Caribbean Sea.
Kit aesthetics can have a lasting impact on fans. The mention of the kit's quick fading memory alludes to the importance of a memorable design in sustaining fan engagement.
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