Choosing the Best WordPress CRM Plugin for Your Business - SitePoint
Briefly

In order for your online store to succeed, you must establish strong relationships with both your new leads and your returning customers.
At its core, a WordPress CRM tool creates a simple user interface for a collection of data that helps businesses recognize and communicate with customers in a scalable way. - Jason Kulpa, CEO of UE.co.
Read at Sitepoint
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