OpenAI states that ChatGPT Search provides 'timely answers with links to relevant web sources, which you would have previously needed to go to a search engine for.' This innovation integrates the natural language interface of ChatGPT with the immediacy of updated information such as sports scores and news, which significantly enhances the user experience.
The new features in ChatGPT Search include enhanced local search capabilities and improved links to booking sites, reflecting a strategic move to streamline the user experience and provide more relevant results at the top.
With the ability for ChatGPT to search the web based on user queries, or by manual selection, a new layer of interaction is introduced, which may push search engines to innovate in response to this development.
The response from Google could signify apprehension towards ChatGPT's capabilities; however, the overall sentiment has shifted towards welcoming this competition in the digital realm, which could lead to better services for users.
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