Alternatives exist to Google's products such as DuckDuckGo, Brave, Proton Mail, and OpenStreetMap, emphasizing pro-user approaches and free services outside Google's tracking-based advertising model.
The issue is not just utility but revolves around different models of service delivery that prioritize user interests and the public infosphere, showing the difficulty for such approaches to thrive in a Google-dominated web.
Google's claim of organizing information masks a business model profiting from tracking data, especially user information, for targeted advertising, highlighting the challenge for pro-user alternatives to succeed.
A web without Google offers the opportunity for diverse service delivery models that put user interests first to gain traction and scale, departing from Google's advertising-driven monopoly.
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