Amazon's new Kindle Colorsoft provides a long-awaited color e-reader experience while maintaining the high resolution, long battery life, and quick page turns that Kindle users expect.
Kevin Keith stated, "Frankly, the technology just wasn't ready" before now, emphasizing the advancements made in E Ink technology that enabled the Colorsoft's color display.
The Colorsoft employs E Ink's new Kaleido technology not only for vivid color but also to enhance brightness and contrast without compromising performance or resolution.
Keith highlighted, "We weren't willing to sacrifice those" essential Kindle features—high resolution, long battery life, fast page turns—while incorporating color into the reading experience.
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