A good color scheme is especially important in ecommerce website design, where you must communicate information quickly and expressively to turn casual browsers into committed buyers.
Colors convey meaning and information about the brand while creating uniformity across different products on the website. Research shows that color can increase brand recognition by up to 80%.
Based on color theory, designers combine hues that evoke the right emotions for a brand. The result is an appealing combination that communicates the brand's identity to browsers.
Data from 2024 shows that 85% of people claim color significantly influences what they buy. Accent colors use contrast to highlight specific products and give strong directional cues.
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