Costco has begun selling the fourth-generation Oura Ring on its website, offering an additional free charger with each purchase. Customers can choose from Gold, Silver, or Black styles but not the other finishes which are exclusively available on Oura's website. The Oura Ring 4, awarded ZDNET’s product of the year, excels in tracking health metrics like activity, sleep, and stress. The partnership with Costco is aimed at reaching a tech-savvy family demographic interested in health monitoring, expanding Oura's retail presence following launches at Amazon and partnerships with Target and Best Buy.
The partnership with Costco taps into a loyal customer base of families and fitness enthusiasts, enabling Oura to reach individuals seeking comprehensive health insights.
The Oura Ring 4 was rated ZDNET's product of the year and is recognized for seamlessly integrating advanced health tracking technology into everyday wellness.
Customers purchasing the Oura Ring online will receive an additional ring charger free, but only the fourth-generation Oura Ring and certain colors are available at Costco.
Oura’s Chief Marketing Officer highlighted the collaboration with Costco as a strategy to empower more individuals to take control of their health using Oura's data.
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