Counterpoint's latest report indicates a 7% decline in global smartwatch shipments for 2024, the first drop in this sector. Despite Apple's lead, it suffered a substantial 19% YoY decline linked to the slowdown of the Apple Watch SE lineup. In contrast, Chinese firms like Xiaomi and Huawei saw significant growth, with Xiaomi achieving a remarkable 135% YoY increase. The report also highlights a slowdown in the basic smartwatch segment, particularly in India, due to a decline in consumer demand and lack of innovation.
"Global smartwatch shipments declined 7 percent YoY in 2024, with Apple maintaining the top spot despite a significant decline in its own sales figures."
"Xiaomi marked the fastest growth with a remarkable 135 percent YoY increase, securing a place in the top five for the first time."
Collection
[
|
...
]