In the midst of so much uncertainty, we're seeing a movement towards simpler, more traditional aesthetics that create a sense of nostalgia and familiarity.
Despite initial claims that smartwatches would dominate the market, sales of traditional mechanical watches have continued to decline as consumers prefer older styles.
As Gen Z, many of whom typically use smartphones for time, embrace the trend, there’s an increasing demand for analogue watches that combine fashion and functionality.
The secondhand fashion platform has seen a 34% increase in searches for watches in the past month, showing a newfound interest in horology.
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