Snapchat has unveiled its Lens Plus subscription tier at $8.99 per month, providing users access to a richer assortment of augmented-reality lenses and experiences. This new tier includes lenses created by Snapchat and select creators, featuring unique offerings like an AI-powered video lens and a Bitmoji game lens. Lens Plus entitles subscribers to the same benefits as Snapchat Plus, incentivizing engagement with exclusive features. In addition, Snap plans to launch its AR glasses, Specs, in 2026, aiming to stand out through the contributions of its vast developer community in creating lenses.
Snapchat's new Lens Plus subscription at $8.99/month provides access to exclusive lenses and augmented-reality experiences, enhancing user engagement with the app.
Snap's Lens Plus subscription features hundreds of lenses, along with the benefits of Snapchat Plus, aiming to draw users into richer augmented-reality experiences.
The upcoming AR glasses, Specs, expected by 2026, will differentiate themselves through unique lenses developed by a large community of 400,000 developers.
Snap plans to introduce weekly new AR experiences with Lens Plus and aims to incentivize creators by compensating them for exclusive lens creations.
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