Evan Spiegel, CEO of Snap, confirmed that Specs, the company's first consumer augmented reality glasses, will launch in 2026, priced lower than Apple's Vision Pro. Announced during the Augmented World Expo, Spiegel aims to allow developers adequate time to prepare their applications for the upcoming device. While details about the hardware remain limited, initial impressions of prototypes indicate considerable improvements in weight, design, and field of view compared to previous models. This entry into the AR market comes as competition heats up with other tech giants also planning similar products.
CEO Evan Spiegel announced that Snap will launch its first consumer augmented reality glasses called Specs in 2026, priced below Apple's Vision Pro while focusing on appealing AR experiences.
Developers have been anticipating the public release of Specs, and Spiegel emphasized the importance of giving them time to build and refine their AR experiences ahead of the launch.
The upcoming glasses promise to be thinner and lighter with a wider field of view compared to their predecessors, enhancing the immersive experience with virtual graphics.
Spiegel mentioned that while detailed specs about the hardware are limited, the target is to ensure the price point remains significantly below that of competitors like Meta and Apple.
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