Meta's partnership with EssilorLuxottica has led to the successful launch of Meta Ray-Ban smart glasses, with 2 million pairs sold since October 2023. EssilorLuxottica plans to ramp up production to 10 million units per year by 2026, aiming to establish the glasses as a main digital platform. CEO Francesco Milleri envisions the glasses supporting advanced AI features and hints at subscription services. Despite some early issues with the AI functionalities, these glasses are considered a crucial innovation for digital interaction in daily life.
EssilorLuxottica has publicly revealed they've sold 2 million pairs of Meta Ray-Bans since their October 2023 debut, and aims to produce 10 million per year by 2026.
A pair of eyeglasses will be the main digital platform addressing our daily needs, said EssilorLuxottica CEO Francesco Milleri regarding Meta's Ray-Bans.
Milleri suggested that all of Meta's glasses would be supported by AI, hinting that subscription services are coming as well.
We are currently expanding our production capacity for Ray-Ban Meta, set to reach 10 million annual units by the end of next year, Milleri said.
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