Meta is reportedly set to launch Oakley-branded smart glasses, known as Supernova 2, tailored for outdoor athletes by placing the camera centrally. This shift addresses limitations of existing Ray-Ban glasses, which may be too heavy for sports and lack features like polarized lenses. Oakley's popularity among professional athletes could enhance the appeal of these smart glasses. The expansion under EssilorLuxottica's umbrella represents a strategic move for Meta, focusing on functionality improvements vital for athletic use, especially in terms of weight, sweat resistance, and battery longevity. Additionally, a premium Ray-Ban version may offer app capabilities and notifications.
Oakley's smart glasses aim to cater to outdoor athletes, featuring a central camera design for improved functionality and may come with advanced features like polarized lenses.
Meta's expansion to Oakley smart glasses highlights a strategic move, aiming to deliver tech that meets the needs of endurance sports enthusiasts, setting itself apart from its Ray-Ban range.
To appeal to active users, the Supernova 2 will need innovations in weight, sweat resistance, and battery life, enhancing performance alongside aesthetic appeal.
Meta plans to introduce a premium version of Ray-Ban glasses, which will include a display for notifications and app functionality, diversifying its smart eyewear offerings.
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