Two years after their initial decline, smart glasses may be making a comeback with Meta's partnership with Ray-Ban and fashion brand Coperni. This collaboration premiered at Paris Fashion Week, spotlighting not only the technology but also the design aspect that appeals to consumers. By leveraging Coperni's fashion expertise, they aim to create a desirable limited edition product, with only 3,600 pairs priced at $549, which integrates style and functionality effectively, showing a shift in how smart glasses could be marketed.
Meta's collaboration with Ray-Ban and Coperni signifies a potential resurgence for smart glasses, blending technology with fashion to create a wearable product that appeals to consumers.
The partnership aims to showcase not just the smart capabilities of the glasses, but also how design and exclusivity, with only 3,600 pairs produced at $549 each, can drive interest.
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