"But one of the things flying under the radar is that Meta will reportedly introduce a new brand partner: Prada. This has been known since a . It makes sense, not only because Prada glasses tend to be large and bulky enough to hold plenty of technology, but Prada's glasses are under the umbrella of EssilorLuxotica, the same company that runs the Ray-Ban and Oakley brands. Meta reportedly acquired a 3% stake in EssilorLuxotica in June to officially extend and expand the partnership -- and presumably freeze out other tech brands from making similar deals with them."
"There's been plenty of confusion and speculation about the smart glasses Meta will announce at its Meta Connect event on September 17 . Because Meta is launching multiple products, some of the wires have gotten crossed by reporters -- for example, conflating features in Meta's "Hypernova" or "Celeste" glasses (the two codenames most associated with Meta AR glasses) with the next iteration of Meta Ray-Bans AI glasses. So let's break it down."
Meta plans multiple wearable launches this fall, including a 3.0 version of Ray-Ban audio-only AI glasses and separate AR smart glasses with a display. The Ray-Ban 3.0 devices are expected to offer hardware improvements such as longer battery life. The AR glasses carry codenames like "Hypernova" and "Celeste" and will include display capabilities distinct from the audio-only Ray-Bans. Meta expanded ties with EssilorLuxotica by acquiring a 3% stake, enabling a new Prada-branded collaboration alongside Ray-Ban and Oakley. Reporters have sometimes conflated features between the different upcoming models.
Read at ZDNET
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