Meta has halted development on its high-end mixed reality headset, La Jolla, due to challenges with production costs and concerns over market viability.
While the $3,500 Apple Vision Pro has not met expectations, Meta's decision reflects growing uncertainty over the demand for premium virtual reality devices.
Despite discontinuing the La Jolla project, Meta is moving forward with plans for more affordable headsets and mixed-reality technologies in the near future.
The Quest Pro's disappointing reviews and the rising costs of micro OLED displays contributed significantly to Meta's decision to abandon its plans for a premium headset.
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