I've used every Samsung Galaxy S25 model - and the one I love most isn't the Ultra
Briefly

The Samsung Galaxy S25 Plus has emerged as a standout option within the Galaxy S25 series, positioned between the standard S25 and the S25 Ultra. Unlike the Ultra, which can feel cumbersome during extended use, the S25 Plus features a sleek, rounded design that enhances comfort. Notable upgrades include double the storage capacity, a larger battery, and a high-resolution display supporting Samsung's ProScaler feature. This combination of form and function – highlighted by its charming Navy colorway – makes the S25 Plus a favorite among users seeking an optimal smartphone experience.
The S25 Plus strikes the best balance of form and function, offering a slim design, excellent screen resolution, and impressive battery life.
With features like double the storage and a larger battery, the Galaxy S25 Plus stands out as a significant upgrade over the standard S25.
Read at ZDNET
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