#samsung-galaxy-s25

#samsung-galaxy-s25

Alternative flagships from OnePlus and Xiaomi, including the Poco sub-brand, are on sale too. The OnePlus 13 costs about the same as the small Galaxy S25 - but if you want a smaller device, check out the Xiaomi 15. There's also the Poco F7 Ultra as the most affordable Snapdragon 8 Elite phone and the Xiaomi 15 Ultra to challenge Samsung's Ultra to a camera shootout.

The 17 domination continued in week 40, Xiaomi and Apple's latest flagships remaining as the most popular phones in our database. The Xiaomi 17 Pro Max retained its crown, joined by its 17 Pro sibling and the iPhone 17 Pro Max on the rostrum. Apple iPhone 17 Pro Max The 15T Pro and the vanilla 17 make it four Xiaomi phones in the top 5 - quite the achievement for the Chinese maker.

The shift from 'smart' to 'ambient' represents a fundamental design philosophy change. Instead of users actively engaging with AI features, the technology anticipates needs, processes context, and responds proactively.

Amazon Prime Day is extending to four days this year with a variety of discounts on smartphones, especially from Samsung and Google, with substantial reductions.

The Samsung Galaxy S25 Ultra is £150 off and includes £100 Samsung Credit for the store, Galaxy Buds3 Pro for free, and a 6-month AI Premium subscription.