How the Patek Philippe Cubitus Polarized the Watch Worldand Won
Briefly

Last month, Patek Philippe launched the Cubitus, its first major design change in 25 years, challenging traditional horology norms with its modern aesthetic.
The Cubitus evokes debate among watch fans, drawing vivid comparisons to the Nautilus yet establishing its own identity with distinct features and design innovations.
Patek Philippe's introduction of the Cubitus can be likened to a seismic shift; it has sparked intense discussions reminiscent of rock legend Led Zeppelin's genre evolution.
Despite its similarities, the Cubitus stands out firmly in the Patek Philippe lineage, balancing modernity and tradition while honoring its rich sports watch heritage.
Read at www.esquire.com
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