"The place where Meta has the most leverage is in the style game. Its partnership with EssilorLuxottica-the parent company of Ray-Ban and Oakley-has helped it make smart glasses that generally look like something people would be happy to wear in public. The notable exception is the design of the chunky new Meta Display glasses, which still earn some style points even though they are bulky, a bit ill-fitting, and definitely "computer glasses.""
""I don't think Meta's in trouble at all right now," Urbani says. "Google is great as a tech company, but there's a lot they have to learn in terms of fashion and selling glasses." Google's broader goal with its smart glasses effort is the expansion of Android XR as a platform. Even if Google can't nail the fashion element, its software could attract a third party who can."
Meta faces consumer trust issues due to user privacy practices and occasional data leaks, which may hinder market adoption. Meta's advantage is fashionable smart-glass design enabled by a partnership with EssilorLuxottica, producing frames acceptable for public wear despite some bulky models. Google's prototypes also appear heavy and unconventional, while its partnerships with Warby Parker and Gentle Monster could produce more appealing frames with potentially fewer features than powerful Android XR models from Samsung and others. Google's strategic priority is expanding Android XR as a platform, and stronger on-device privacy could attract users or third-party partners despite fashion shortcomings.
Read at WIRED
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