During an onstage interview at Google I/O 2025, Sergey Brin discussed the challenges faced with the original Google Glass project, admitting he made numerous mistakes due to his lack of understanding of consumer electronic supply chains. He supports the current development of smart glasses, aided by strategic partnerships with experienced companies like Samsung and Xreal. Brin believes the integration of generative AI significantly improves the feasibility of smart glasses compared to a decade ago, expressing enthusiasm for the company's renewed efforts in this area, including investments in partnerships with eyewear companies like Warby Parker.
Brin reflected on his past experiences, stating that his lack of knowledge about consumer electronics and supply chains led to several missteps with Google Glass.
He expressed optimism about the new generation of smart glasses, emphasizing a strong belief in their potential and the importance of collaboration with experienced partners.
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