At the I/O 2025 conference, Google announced its collaboration with South Korean eyewear brand Gentle Monster to create AI-powered smart eyewear. This partnership marks Google's first official foray into fashion-forward wearable tech, emphasizing the importance of both aesthetic and functionality in everyday life. Gentle Monster’s avant-garde designs combined with Google's expertise in AI and extended reality aim to shift the perception of smart eyewear from mere utility to an integral part of personal style.
Google is turning up the volume on wearable innovation, and this time, it's leaning into high fashion.
Together, the two brands are poised to reshape the narrative around smart eyewear, transforming it from mere utility to a blend of aesthetic and functionality.
Choosing Gentle Monster, known for its avant-garde frames, signals that Google's move in wearable tech is about presence, identity, and design.
This upcoming AI eyewear collection promises a fresh aesthetic, where form and function truly work together, unlike previous tech-heavy designs.
Collection
[
|
...
]