Over the past 40 years, the resurgence of mechanical watch collecting has turned a niche hobby into a dominant force in the luxury watch market, valued at approximately $80 billion. Collectors have become the backbone of this trade, driving demand and sustaining the industry. This is underscored by interviews with influential figures in the watch community, such as Alexander Friedman and Georgia Benjamin, who share insights into what modern collectors seek and how brands can better cater to their interests through enhanced engagement and community-building efforts.
The booming luxury watch industry, worth around $80 billion annually, is greatly driven by passionate collectors, revealing their influential role in the market.
Today’s collectors are pivotal to the success of luxury watches, often more significant than the brands themselves, which underscores their desire and involvement.
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