In 2024, virtual reality (VR) headset sales experienced a 12% decline compared to the previous year, marking the third consecutive year of falling sales. This downturn is primarily attributed to a decrease in consumer demand for VR headsets. Market leader Meta continues to dominate with a substantial 77% market share, followed by competitors such as Sony, Pico, DPVR, and Apple. Although Apple's Vision Pro has shown increasing interest among business users, it remains constrained by limited availability in only 13 countries and territories, which may affect its broader market appeal.
Sales of virtual reality (VR) headsets fell by 12% in 2024 compared to the previous year, marking the third consecutive year of decline. This downturn primarily stems from a lack of consumer demand, indicating a potential shift in market dynamics.
The leading performer in the VR market is Meta, boasting a significant 77% market share, overshadowing competitors like Sony, Pico, DPVR, and Apple. This dominance highlights Meta's established presence as consumers lean towards more accessible options.
Apple's Vision Pro headset has garnered interest from business users, suggesting a shift from pure consumer appeal to utilitarian applications. However, the headset remains limited in availability, having been launched in just 13 countries and territories.
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