The Vision Pro headset is available in the US for $3,499 and in the UK for a significantly higher price of $4,434, leading to complaints from British consumers.
Apple products like iPhones, iPads, and MacBooks have consistently cost more in the UK compared to the US, indicating a trend of higher pricing across the Atlantic.
UK consumers have found it more cost-effective to fly to New York to purchase the Vision Pro headset and return home, rather than buying it in the UK at the elevated price.
The pricing disparity between the US and UK markets for Apple products is partly attributed to the value-added tax (VAT) imposed in the UK, according to George Jijiashvili, a senior principal analyst at Omdia.
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