Apple's Vision Pro flop: Company scales back production of $3,500 VR headset amid lackluster sales, customer complaints

Apple is significantly scaling back production of its Vision Pro headsets, cutting daily output to 1,000 units from nearly 2,000 after disappointing sales.

CEO Tim Cook acknowledged that at $3,500, the Vision Pro is not aimed at the mass market but rather at early adopters who are willing to spend on innovation.

Some users reported the Vision Pro causing discomfort such as fitting issues, head and neck pain, and even black eyes, highlighting consumer dissatisfaction.

Analyst Ming-Chi Kuo indicated that despite slow sales, Apple is working on a successor headset, but plans for a cheaper model are postponed until 2027.

Read at New York Post