Apple has sharply scaled back production of the Vision Pro headset due to lower demand, indicating a potential shift to make a more affordable model.
With a high price tag of $3,499 for the Vision Pro, the headset's sales have not met expectations, prompting Apple to reassess its production strategy.
The Vision Products Group is reportedly developing a new mixed reality headset priced around $2,000, aiming to compete with cheaper alternatives in the market.
Industry sources suggest Apple may cut back production by half by the year's end, as they have built enough units to meet the cooled demand.
Collection
[
|
...
]