Oura has launched a new campaign focusing on aging as a positive aspect of life, featuring a diverse lineup of senior performers. The campaign, titled 'Give Us the Finger', highlights the wearable ring's placement on the index finger and aims to change the narrative around aging, which has often been portrayed negatively. With appearances from streetball artist George Papoutsis and tango dancers Mónica Romero and Omar Ocampo, the campaign emphasizes the vitality and joy found in life experiences as a person ages.
It's our love letter to the experience of aging, when it should be celebrated. Our diverse cast explores the joys of life from their native perspectives.
For too many years, getting older has been demonized in advertising, when it should be celebrated. Our first partnership with Oura stars a diverse cast of senior talent.
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