Crispin Jones never meant to launch a watch brand; he aimed to explore creative uses of inexpensive manufacturing, leveraging his background in sculpture and design.
The Accurate watch, featuring the phrase 'remember you will die' on its hands, resonated with consumers, leading to immediate interest and sold-out orders.
From his Forest Hill and Camberwell workshops, Mr Jones Watches produces all watch components in-house but relies on suppliers for cases and movements.
Jones's boutique in Covent Garden offers unique services like free engraving, reflecting the brand's whimsical and personalized approach to horology.
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