The Nationals are the only team in baseball without at least one of those stadium or patch sponsorships in place. This isn't greed; this is Business 101.
If a new owner took over the Nationals today, their first order of business would likely look to the revenue side of the business for maximizing all opportunities, starting with stadium naming rights and jersey patch sponsorship.
Rosenthal's piece ignited fan agitation primarily due to the phrase 'likely will be out of the Nationals' price range,' raising concerns about the Lerners being perceived as cheap.
There are no free agents that should be out of the Nationals' price range this year, emphasizing the potential for the team to invest strategically.
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