In his new autobiography, "The Accidental Critic," Arch Campbell shares his journey in Washington, DC's evolving TV news landscape since 1974. He highlights how the business shifted from traditional news gathering to a focus on personality, allowing him to become the 'resident zany.' Campbell recounts his unconventional stories, like entering a singing dog contest with his pet pig, and how he gained a movie reviewing role that leveraged his passion for films, leading to innovative segments and a successful branding effort for WRC-TV.
"We had to become content producers. We put personality and reporting into our stories."
"I raised my hand" when the GM needed a movie reviewer pronto.
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