The Utah Hockey Club has been forced to abandon the name 'Utah Yeti' due to trademark rejections from the US Patent and Trademark Office. In light of this setback, the team announced new options for their official name, inviting fans to vote at their upcoming home games. The three contenders include 'Utah Hockey Club,' 'Utah Mammoth,' and the newly introduced 'Utah Wasatch,' which maintains a mythical theme while honoring Utah’s geography. This change comes after previous polling showed 'Yeti' as a popular choice among fans.
The Utah Hockey Club's naming process faces a setback due to trademark issues with 'Yeti,' prompting an in-arena fan vote on alternative names during future home games.
Three final names, 'Utah Hockey Club,' 'Utah Mammoth,' and 'Utah Wasatch,' will be voted on during the home games, allowing fans to shape the team's identity.
The name 'Utah Wasatch' serves as a creative workaround, embodying the mythical snow creature concept without infringing on the trademark of 'Yeti.'
Previously, a KSL poll indicated 'Yeti' as the leading name, reflecting strong community interest despite the ensuing trademark challenges.
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