"Not only are cheap concessions kind to fans who are already paying a lot for tickets, but it's also good marketing and branding for a club trying to get its footing in its inaugural season."
"In any fan survey, food and beverage is one of the most important drivers of fan experience and the one that is the most broken," Steve Cannon, CEO of AMB Group, told ESPN. "It's either lack of quality, lousy delivery or bloodcurdling pricing."
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