Costco is reinstating a key perk for its Executive members, allowing them to shop an hour earlier than standard members starting June 30. This move aims to acknowledge the loyalty of Executive members, who contribute about 73% of the company's sales despite comprising less than half of the membership base. Alongside the early access, Executive members will receive a $10 monthly credit on Instacart orders and additional benefits worth $150. The strategy seeks to boost relationship with loyal shoppers while addressing high traffic issues at stores.
Starting June 30, Executive members will be able to shop an hour earlier than Gold Star members, rewarding their loyalty to Costco.
Executive Members are our most loyal members, and we want to reward them for their commitment to Costco, reflecting their significant contribution to sales.
The perk being reinstated is aimed at improving the attractiveness of the Executive upgrade, potentially increasing membership revenue and alleviating store traffic.
Costco's higher-priced membership provides benefits like 2% rewards on purchases, and the recent changes could help drive sales even further.
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