The article reflects on the author's experience with video game showcases, describing them as a personal and communal celebration for gamers. The author compares these events to 'Super Bowl commercials' that happen regularly, providing excitement and anticipation for upcoming games. They note distinct styles among different publishers, particularly praising Nintendo for its strong public identity and PlayStation for its streamlined focus on gameplay. The piece emphasizes the joy and anticipation these showcases bring to fans, beyond their commercial nature, fostering a sense of community amongst gamers.
Devolver will always offer up a somewhat convoluted but high-value production that leans into the absurd, while Wholesome Direct pairs pastels with short-and-sweet sizzle reels.
Nintendo was the first, in my eyes, to really cultivate a strong, public facing identity, and if it ever does away with its quirky voiceovers and charming segues, I'd be heartbroken.
When PlayStation comes to play, you know you are getting far more action than talk. Its State of Plays largely do not indulge in bells and whistles.
These events are like our own 'Super Bowl commercial celebration' every month or so, which is pretty neat if you ask me.
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