"Things really took off when [Steve] Jobs and Apple launched the original iPhone in 2007, which going back to that day, actually, it was a closed ecosystem. There was no app store when Apple launched the iPhone. That first year in 2007, which is when I became interested in gaming as a business, a team of coders cracked the phone,"
"The stats are that 15% of people will tell you they're gamer, but 50% of people globally actually play mobile games. It's a huge stat. But mobile gaming has transformed, I think, the entertainment industry. It's become culturally the medium of choice where a lot of consumers want to spend their time. In the Scopely portfolio games that we have live today, in the last 12 months, we had 5 billion hours"
Scopely recorded 5 billion hours of gameplay across its live games in the past 12 months. The launch of the iPhone in 2007 served as the practical start of modern mobile gaming, with early jailbreaking enabling small developer teams to reach large audiences. Apple launched the App Store in 2008, which expanded distribution and accelerated the availability of free, easy-to-play smartphone games. Approximately 15% of people self-identify as gamers while about 50% of people worldwide play mobile games. Mobile gaming has become a culturally dominant entertainment medium and a major economic force.
Read at Variety
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